epending on the impression they leave in the minds of the car owners.

Every service station owner should persuade all the car owners in the
vicinity of the station to come in regularly for the free testing and
filling service, and when they do come in they should be given
cheerful, courteous service. Each "testing" and "filling" customer is
a prospective paying customer, for it is entirely natural that a car
owner will give his repair work to the battery man who has been taking
care of the testing and filling work Oil his battery. When a new
battery is needed, the "testing" and "filling" customer will certainly
buy it from the man who has been relieving him of the work of keeping
his batteries in good shape.

Car owners who depend on your competitor for their "testing and
filling" service will not come to you when their battery needs
repairing, or when they need a new battery. You may be convinced that
you handle a better make of battery than your competitor does, but
your competitor's word will carry far more weight than yours with the
man who has been coming to him for testing and filling. Good testing
and filling service is, therefore, the best method of advertising and
building up your business. The cost of this service to you is more
than offset by the paying business it certainly brings, and by the
saving in money spent for advertising. Remember that a boost by a
satisfied customer is of considerably greater value to your business
than newspaper advertising.

A careful record should be kept of every battery which is brought in
regularly for testing and filling service. If a test shows that one or
more cells are low in gravity, say about 1.220, this fact should be
recorded. If the gravity is still low when the battery comes in again
for test, remove the battery and give it a bench charge. The customer
should, of course, pay for the bench charge and for the rental battery
which is put on the car in the meantime.

Battery manufacturers generally furnish cards to be used in connection
with the testing and filling service, such cards being issued to the
customers. A punch mark is made every time the battery is brought in,
If the owner neglects to come in, this is indicated by the absence of
a punch mark, and puts the blame for any trouble caused by this
neglect on the owner if any cell shows low gravity, a notation of
that fact may be made opposite the punch mark for the date on which
the low gravity was observed.