Batteries are heavy and generally dirty and wet with
acid, and few people wish to run the risk of ruining their clothes by
carrying the battery to a shop. The wise battery mail will not
overlook the business possibilities offered by the call for and
deliver service, especially when business is slow. A Ford roadster
with a short express body will furnish this service, or any old
chassis may be fitted up for it at a moderate cost. Of course, you
must advertise this service. Do not wait for car owners to ask whether
you will call for their batteries. Many of them may not think of
telephoning for such service, and even if they do, they might call up
some other service station.

When Batteries Come In

What does a man expect when he brings his battery to the battery
service-station? Obviously lie expects to be greeted courteously and
to be permitted to tell the symptoms of trouble which he has observed.
He furthermore expects the repairman to examine and test the battery
carefully before deciding what repairs are necessary and not to tell
him that he needs new positives, new separators, or an entirely new
battery without even looking at the battery.

When a car is brought to your shop, you are the doctor. Sonic part of
the mechanism is in trouble, and it is your duty to put yourself in
charge of the situation. Listen to what the customer hp to say. He has
certainly noticed that something is wrong, or he would not have come
to you. Ask him what he has observed.

He has been driving the car, starting the engine, and turning on the
lights, and certainly has noticed whether everything has been
operating as it should. The things he has noticed were caused by the
trouble which exists. He may not know what sort of trouble they
indicate, but you, as the battery doctor can generally make a fairly
accurate estimate of what the trouble is. You should, of course, do
more than merely listen to what the customer says. You can question
him as to how the car has been used, just as the doctor, after
listening to what a patient has to say, asks questions to give him a
clue to what has caused such symptoms.

The purpose of the preliminary questioning and examination is not
merely to make an accurate diagnosis of the troubles, but to establish
a feeling of confidence on the part of the customer. A man who owns a
car generally possesses an average amount of intelligence and likes to
have it recognized and respected. Your questioning a