. . . . . . . 28.8% per year
13. 3% 10 days, 60 days net. . . . . . . . . . . . . . . . 43.2% per year
14. 5% 10 days, 60 days net. . . . . . . . . . . . . . . . 72% per year
15. 8% 10 days, 60 days net. . . . . . . . . . . . . . . . 115.2% per year

Then there is the matter of expenses; rent, wages, insurances, taxes,
depreciation, freight and express, and all the other miscellaneous
items that go to make up the total of your cost of doing business.
Expenses eat up a business unless controlled. They ought to be so
analyzed that you are able to place your finger on items which appear
too large, or uncalled for, or which need explanation.

A Daily Exhibit of Your Business.

In order to accomplish this, you ought to keep a record similar to
that shown by Fig. 187--a Daily Exhibit of your business.

The advantage of this record is that it will give any battery man
daily information as to the following facts of his business:

1. The amount of stock on hand.
2. The amount of gross profit.
3. The percentage of gross profit.

It will give monthly information as to:

1. The expense and percentage of expense.
2. The actual net profit.
3. The percentage of net profit.

Such information will help you to locate exactly when and where your
losses come; during what months and from what causes. It will enable
you to turn losing months this year into profitable months next year;
to tell whether your losses were due to a too great expense account,
or to too low gross profits.

The percentage columns on the sheet are the most important, because
only by percentages can you make proper comparisons, and know just how
your business is headed. You cannot guess percentages; you must have a
way of knowing continually what they are, in order to be certain of
getting the right return on your investment.

[Fig. 187a "Daily Exhibit" form]

[Fig. 187b "Daily Exhibit" form, continued]

In analyzing this Daily Exhibit, you will note that it is ruled for
five weeks and two extra days, in order to provide for any one and all
months of the year. The various columns are provided so that the
entries in them will give a clear-cut story of the actual state of
your affairs, daily, weekly, and monthly. Each column will be
considered in the order in which it appears on the form.

First Column--"Merchandise on Hand."
In starting this record the first day, the figures entered in this
column must be an actual physical inventory of yo