r
departments, under different heads, who are given every possible leeway
in the buying of goods and management of stocks, yet each head is made
directly responsible for everything in connection with this part of the
business. Each department is charged with the goods bought and with the
expense of selling, and credited with the sales made. Each section pays
its proper share of all general expenses, such as delivering goods,
lighting, heating, elevator service, fixtures, rent, etc. The system
employed enables the head of the business to always know the true
condition of each section. It enables him to know, if desired, what each
individual salesperson does; how much the total business is of any
department on any day; what the expenses are for any given time; and
these facts are not obtained spasmodically, but are regularly recorded
and made use of. Lack of knowledge of the condition of any department
does not exist. Success, or the lack of it, is apparent at once. The
truth of Eternal Vigilance being the Price of Success is here
acknowledged, and in no other business organization is more special care
and attention paid to knowing constantly just what the actual results
are.

Advertising.

Someone has said, "The time to advertise is all the time," and among
modern business organizations none more thoroughly recognize and
strictly adhere to this statement than Department Stores. Nowhere else
is the science, the art, of advertising more intelligently understood,
appreciated and applied. Advertising is recognized as the pulse of the
business, the great vitalizing force. The importance of the relation of
advertising to business cannot possibly be exaggerated, and for this
reason it is considered most seriously. A recognized authority has said,
"Advertising taken seriously in the retail business makes the policy of
the business. It is the fundamental thing, the corner stone. Therefore,
it demands the attention of the head of the business. I cannot think of
any concern so large in its affairs, so extended in its ramifications,
with so many responsibilities resting upon the head of the business, as
to make the advertising subservient to the general management of the
business, to make the head of the business ignore the advertising. The
manager of a department, and the salespeople who are to sell the goods,
should be told the policy of the head of the business so far as
advertising is concerned, and the way the matter