issue should be say two hundred thousand,
means a million pages of paper saved, outside of any saving in
composition, presswork, etc. Such arrangements should be made with the
printers as will insure good work throughout. The good effect desired in
the special care exercised in preparation of copy, getting drawings and
cuts made, etc., can be largely reduced by hasty and careless
composition, poor ink, and lack of proper attention to presswork and
binding. The printer, therefore, should be wisely selected, one in whom
confidence can be placed, who knows how to set it up in the way it will
look well, and will use his knowledge so that the catalogue, as
representative of the business, will be satisfactory in this particular.

While the catalogue is being compiled and printed, catalogue wrappers
are being addressed to customers, and everything prepared for mailing.
The method of recording and permanently preserving customers' names and
addresses is deserving of attention here. That most in vogue is a system
of card indexing. The different towns in each State or Province are
written or printed on cards, and these are arranged alphabetically in
suitable cases, and ruled so as to show by months and years the amount
of business done in each town, and any other particulars required. The
name of each customer in the various towns is entered on a separate
record card, which is ruled, allowing space for the name and address,
and so the date and amount of each purchase is shown as it occurs, space
being left at the bottom of each column for total footings, and these
individual cards are filed under the town they belong to. Where the
towns have a large population and the number of customers is
correspondingly large, an auxiliary alphabetical index is used for easy
reference. The information recorded on these cards may be entered direct
from the orders themselves, or where the loose-leaf book system is used,
the sheets may be detached as required, and the information registered
direct from these sheets. Each drawer or compartment in which cards are
filed is labelled on the outside, to indicate its contents. Thus, when
recording an order, the first reference is to the town the order is
from, and then under this town is found the card with customer's name,
upon which entry is made, and the card put back in its proper place.
These cards, therefore, show at all times the name and address of each
customer, how much business each has done,