ot only
look after all the detail connected with the advertising, but must be
able to analyze the conditions which confront him, grasp every
possibility of the field, be wide awake to every change, sensitive to
every trade throb, and have such a command of the English language as
will express his ideas in a captivating and original manner. He is the
artist who, having the ability and talent, either inherent or acquired,
paints the picture that attracts; and who, when backed up by good
merchandise, right prices, perfect system and careful management,
becomes a great business force and an indispensable adjunct to
present-day business.

The Buying Organization.

A large force of experienced buyers are constantly employed, who visit
the world's markets at regular intervals in search of new goods. The aim
is to save all intermediate profit, by buying direct from the makers,
making direct connection between the manufacturer and consumer, and thus
getting as near as possible to the actual cost of production.

Hundreds of thousands of dollars are represented in the several stocks
purchased. Assortments must be complete at all times, and there must be
a constant income of new goods. As fast as one thing sells, another must
take its place, and no interest must be overlooked in the buying. Buying
in great quantities, they are enabled to send buyers regularly to the
great manufacturing centers and leading sources of supply. Prices are
low in proportion as orders are large, and ready cash secures the best
trade discounts. To collect such a wealth of goods and have styles and
qualities just right, means a good deal. It means that the whole range
of merchandise must be known. To get the best in the world for the
money, and keep assortments complete the season through, calls for
careful calculation. The varied human needs of civilization are to be
satisfied, and each buyer in his own particular lines must be a man of
large experience, of most excellent judgment, and high mercantile
ability. They must know the merchandise they buy, that such a factory
has the best reputation for one line, that this mill excels in another
class, never buying anything simply because it is cheap, but picking out
the best manufactures in each department, always maintaining a strict
standard of reliability; and that the goods are well bought is
demonstrated by the persistent growth of the business. They buy to
unusual advantage by reason of ready