dering, care being exercised that no numbers are
duplicated. The copy, as submitted, must all be carefully read by the
catalogue manager, all cuts examined and compared as to numbers, etc.,
to see that none are missing and that all appear in their proper places;
anything not satisfactory must be explained, the grammatical
construction should be carefully watched, and he is expected to satisfy
himself fully that everything about the copy is positively O. K. before
passing it. A complete record should be kept of the number of pages of
copy handed in from each department, and the number of cuts received,
together with date. Also when copy and cuts are given to printer, and
when and what proofs are returned from printer and given back to the
several departments, as, where copy and proofs are passing through so
many different hands at different times, a constant check should be kept
on it.

The copy and cuts, when submitted and passed, are handed over to the
printer, an effort being made to get them in his hands in the order they
should appear in the catalogue, which greatly facilitates his work in
many ways, and materially assists in getting the whole catalogue
completed much more quickly. Proofs of the catalogue, as set up, are
very carefully examined, the arrangement of matter and cuts given
special attention, and when every page is entirely satisfactory it is
finally O. K.'d. Electrotype or stereotype plates are then made from the
type, and these plates handed over to the pressroom, when the work of
printing begins. As fast as possible, the forms are printed, folded,
gathered and stitched, covers put on, books trimmed and completed.

Special attention is given to preparation of index; every page is gone
over carefully, and, as far as possible, every line of goods appearing
in the catalogue is alphabetically arranged in the index, thus providing
an easy reference to whatever goods customers may wish to select.

Certain space in catalogue is devoted to giving instructions to shoppers
by mail, and too much care cannot be exercised in their preparation.
They should be short, but cover the ground completely, giving customers
whatever information they need to order intelligently, anticipating all
contingencies, thus preventing delay, misunderstanding and
inconvenience. People are forgetful, and this information, if referred
to, acts as a constant reminder. The special points emphasized to
customers are--to always write their