f production is or
should ought to be less," Morris observed, "so I think the feller was
right at that, Abe."
"That's what I told him," Abe continued, "but I also said that if I
would put for fifty cents a day an advertisement in the paper,
y'understand, my partner would never let me hear the end of it."
"Is _that_ so!" Morris exclaimed. "Since when did I kick that we
shouldn't do no advertising?"
"Never mind," Abe retorted. "I heard you speak often about advertising
the same like you done just now about sky signs, which it is already a
back-number idee that advertising raised the price of goods to the
customer and--"
"Listen!" Morris interrupted. "If I would got it such a back-number
idees like you, Abe, I would put myself into a home for chronic
Freemasons or something, which I always was in favor of advertising,
except that I believe there is advertising and _advertising_, Abe, and
when an advertisement only makes you think of what it costs, instead of
what it advertises, like sky signs, y'understand, to me it ain't an
advertisement at all. It's just a warning."
"Did I say it wasn't?" Abe asked. "The way you talk, Mawruss, you would
think I was in favor of electric signs, whereas I believe that in times
like these a very little publicity goes an awful long ways, Mawruss,
which if them Congressmen down in Washington was requested by the Coal
Commission to keep it a trifle dark and not use up so much candle-power
in advertising the mistakes that has been made by some fellers now
working for the government which 'ain't had as much experience in
covering up their tracks as, we would say, for example, a Congressman,
Mawruss, that wouldn't do no harm, neither."
"It ain't a question of covering tracks, Abe," Morris declared, "because
them business men which is now working for the government are perfectly
honest, although they do make mistakes in their jobs and get rattled
easy on the witness-stand, which if such fellers _was_ dishonest, Abe,
even a Congressman would know enough not to advertise it."
"As a matter of fact, Mawruss," Abe declared, "them Congressmen ain't
calculating to advertise anybody or anything but themselves. Yes,
Mawruss, the way some United States Senators acts you would think they
was trying to get a national reputation as first-class, cracker-jack,
A-number-one police-court lawyers, and the expert manner in which they
can confuse and worry a high-grade Diston who is sacrificing his time
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