e magazine's fault, Abe," Morris said. "If it wasn't kept
going by the money the advertisers pays for such advertisements it
wouldn't be able to print them articles telling people it is unpatriotic
to buy the automobiles which the advertisement says they should ought to
buy."

"Maybe you're right," Abe said, "but in that case when a magazine prints
an advertisement by the Charoses Motor Car Company that the new Charoses
inclosed models in designs and luxury of appointment surpass the finest
motor-carriages of this country and Europe, Mawruss, the editor should
add in small letters, 'But see page twenty-eight of this magazine,' and
then when the reader turns to page twenty-eight and finds out what the
article says about pleasure cars in war-times, y'understand, he would
think twice, ain't it?"

"Sure, I know," Morris said. "But there's always the danger that the
advertiser would also turn to page twenty-eight, so as a business
proposition for the magazine, it would be better if the editors stick
to them _nitchyvo_ articles, which if the advertisers turn to page
twenty-eight and see one of those articles the only thing that would
worry them, y'understand, is whether or not the reader is going to get
so disgusted that he would throw away the magazine before he reached the
advertising section."

"That ain't how __I look at it, Mawruss," Abe protested. "The way a
manufacturer has to figure costs so close nowadays, Mawruss, anything
like these here war articles which gives you an example of how to turn
out the finished product with the least amount of labor and material in
it, Mawruss, should ought to be of great interest to the business man.
For instance, you ask one of them live, up-to-date young fellers which
is now writing about the war with such a good imitation of being right
next to all the big diplomatic secrets that no one would ever suspect
how before the war he used to think when he saw the word Gavour in the
papers that it wasn't spelled right and cost a dollar fifty a portion
with hard-boiled egg and chopped onions on the side, y'understand, and
we'll say that such a feller is ordered by the magazine _nebich_ which
he works for to go and see Mr. Lloyd George and fill up pages twelve,
thirteen, and fourteen of the April, nineteen seventeen, edition with
what Lloyd George tells him about political conditions in Europe. Well,
the first time he goes to Mr. Lloyd George's house we will say he gets
kicked down the f