y has borne the brunt of the burden of the
support of the paper on which the whole suffrage movement has depended
so completely for nearly half a century. As Mrs. Chapman Catt says,
"The Woman's Journal has always been the organ of the suffrage
movement, and no suffragist, private or official, can be well informed
unless she is a constant reader of it. It is impossible to imagine
the suffrage movement without the Woman's Journal." That is the way
suffragists feel about the paper from the Atlantic to the Pacific and
abroad,--and yet there is no organized, systematic effort made for its
support and maintenance.

There is, moreover, no suffragist but will say at once that this
paper, which is for the advancement of all women, should be supported
by all suffragists in an organized way rather than by a few--out of
their own pockets. I am working to bring this to pass. I believe one
of the results that will follow the heavy expenditures made by the
Journal in 1915 will be organized support of the paper.

Since the Woman's Journal is the organ of the movement, since it gives
the news of the movement, voices the wrongs of women, and furnishes
data as well as inspiration with which to work, it is important that
it reach the largest number of women possible each week with its
message, and so far as is possible for a paper, convert them into
efficient, consecrated workers, possessed with the ideal of equality
and justice for women. It is, therefore, obvious that, however good
the editorial output, it counts for comparatively little if it goes to
only a small number of people.

From 1870 to 1907, there is no record of the number of subscribers to
the paper, for the price of the paper was changed from $3 to $2.50 to
$1.50. The price is now $1 per year. The last change was made in 1910
because it was becoming clear that a lower price would mean a larger
circulation, while a higher price made it prohibitive to many.
Furthermore, the lower price was in harmony with the growing tendency
to remove the membership fee in suffrage organizations because it had
proved a handicap in having a large backing of women for the cause.
So many women of humble means, or no independent means, wanted to take
the paper and could not!

Bearing in mind, then, that the aim of the Journal, both from a
propaganda and business viewpoint, is to reach large numbers, that is,
to have a large circulation, I have had two charts drawn which will
show that, alth