ffragists as
readers, the United States Post Office will not sell us stamps for
writing to them unless we can make cash payments. Funds for other
parts of the work of increasing the circulation are equally necessary,
and the work halts for lack of that which reformers always lack.

The Woman's Journal can make suffrage speeches every week in the
remote parts as well as in the crowded cities, and it can do this more
cheaply than can any other agent of equal quality. But if the paper
is to do its part in the general suffrage work, it must be through the
body of organized suffragists, and not single-handed. The movement is
growing too fast for the management, unaided by organization, to make
the obvious and necessary expansion.

=What Papers Live By=

[Illustration: The First Editor of the Woman's Journal Mary A.
Livermore]

One of the well-known facts in the world of publishing newspapers and
periodicals is that neither magazines, newspapers nor periodicals of
any kind live by the subscription price. Most of them live chiefly by
advertisements.

Why, then, does the Journal not carry more advertising? The answer is
that it will not take most of the advertisements it can get, and it
cannot get most of the advertisement sit wants. In the first place.
The Woman's Journal will not accept liquor or tobacco advertisements,
or any advertisements of patent medicines, swindling schemes,
or matters of a questionable character. Every year it declines a
considerable amount of business on this score.

"But," the reader is sure to say, "what about the thousand and one
advertisements which are legitimate? There are hundreds and thousands
of advertisements of women's products for which the Journal ought to
be an excellent medium." In answer to this one might almost say that
the better the grade of advertising the harder it is to get. The
better grades of advertising require a much larger circulation than
we have and a better grade of paper on which to print their
advertisements; they naturally want their advertisements to be shown
in the most attractive manner. And there are hundreds of publications
just as good as ours which can give them the proper display.

Another difficulty we have to combat is the fact that our paper is not
well known to men; it is not advertised anywhere, it is not displayed
anywhere; they rarely see any one reading it; they cannot get it on
the newsstands, and, in short, they cannot imagine who re