ruary 2,088 346
March 1,048 714
April 532 225
May 1,259 301
June 972 492
July 1,513 253
August 2,265 188
September 1,135 168
October 657 312
November 326 140
December 563 263

In this connection it ought to be said here that all subscriptions
divide into two classes: Those that are expected to make converts
and may or may not be expected to renew, and second, those who are
suffragists and may logically be expected to renew. When an order for
a subscription is given, it, therefore, ought to make clear whether it
is for a suffragist or for some one who it is hoped will be converted
by reading the paper. If the name is that of a suffragist, it is
legitimate and entirely fair that we should offer the paper for her at
$1.00 a year and should expect her to renew, and it may be considered
our fault if she does not. If, on the other hand, the paper is being
sent merely as a piece of propaganda literature to a person who
knows nothing of the cause, to one who is undecided, or to an avowed
anti-suffragist, it ought to be paid for as literature and that name
ought not to be counted as legitimate circulation.

How many of the total number of discontinuances come from the use of
the paper as propaganda literature, and how many come from the rank
and file of suffragists whom we ought to be expected to hold as
regular readers, cannot be known. Detailed records showing this are
being kept for 1916, and we expect to be in a better position to solve
some of the circulation difficulties in the future than ever in the
past,--chiefly because we never dared to spend the money to have the
records and study and analyses made.

It ought to be said in this connection that we have, since the first
of the year, revised our whole system of billing and are sending a
different kind of reminder to renew to those who have been receiving
a trial subscription, a complimentary subscription from a friend, a
first year subscription for which they have themselves paid, from
the one we send to those who have been taking the paper for a year
or more. With the latter, for the most part, we simply have to remind
them that their subscription has run out. In the billing department,