first time investigations of various sorts and analyses of news,
reports and various kinds of data were made to furnish a telling and
convincing array of facts, figures, data and information particularly
fitted for suffrage workers. Such material has been found especially
valuable for use with those who were wavering as to the merits of the
cause.
Many people would find it hard to believe, but it is true nevertheless
that a paper needs to consider itself something of a business matter.
This is particularly true of propaganda papers in spite of all that
has been said to the contrary. In the case of the Journal, we need
to plan to produce an article that cannot be excelled; we need to
manufacture a product so useful, so valuable, so indispensable, that
there must be a market for it.
It must be so run that the largest possible number of people will
be satisfied with its policy, and this is no easy matter if one has
convictions and wants to run the paper according to high ideals and
with certain principles dominant. Many people want personal notices
and trivial articles in the paper; some wish long manuscripts
published; others think their league meetings should be more fully
reported. The paper must, therefore, be so edited and the letters of
the department must be so written as to make every one feel that
the Journal is fair to all and that whatever it does is done with no
personal animosities, with no biases, and purely for the welfare of
the cause and in accordance with the best ideals we have been able to
work out. One of our tasks is to make all realize that in editing the
organ of the movement a great responsibility must be met and that mean
or small things cannot influence us.
All daily papers, all periodicals and magazines that live and become
powerful relate their editorial policy very closely to their business
plans. And whether the end and aim of a publication is to make money
or to make converts to some cause or idea, the editorial policy cannot
be planned independent of the circulation of the paper without running
the risk of defeating its purpose.
[Illustration: THE BOARD OF DIRECTORS Left to Right--Lower row Emma L.
Blackwell, Alice Stone Blackwell, Grace A. Johnson
Upper row Maud Wood Park, Agnes E. Ryan]
In this connection a suffragist can scarcely help coveting for her
paper the circulation which the various women's magazines of fashion
have attained. The thought leads almost inevitably
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