umns to see whether, by sending an advance
clipping from the week's paper, we could not get a certain amount of
free publicity in the daily paper. We have also experimented to some
extent to see if we could get publicity for the Journal aside from
what appears in its columns. The result has been that such stories as
the analysis of the source of income of the anti-suffragists has had
very wide publicity. It has even been published in country weeklies
and monthly magazines. In the majority of cases, the Journal has been
credited, and in this way much free advertising has been secured.
At the time of the elections, we sent a copy of Mrs. Fredrikke
Palmer's drawing called "Waiting for the Returns" with a little sketch
of the artist to a number of first class dailies. A number of these
papers used it, giving full credit to the Woman's Journal.
The Massachusetts Woman Suffrage Association has a showcase on the
sidewalk in front of its headquarters where it displays pictures,
clippings, novelties and anything that may capture the interest of the
passing pedestrian. We asked to have the Journal displayed there each
week and to have special articles clipped and attractively mounted.
This has been done with benefit to both the Association and the
Journal. The suggestion might well be adopted for every suffrage
headquarters. The cost is very slight and the people whose attention
one gets in this way are not those, as a rule, who attend suffrage
meetings or are easily reached. They are the great host of
"passers-by."
A method of publicity for the Journal and the cause which has been
adopted successfully by many individuals is that of displaying a copy
of the Journal on the library table in one's home. In some cases the
front page drawings have been considered so good that requests have
been received to have extra copies struck off for use in showcases,
bulletin boards and booths.
Other suffragists adopt other methods of making the paper known to the
public. Some make a point of earning a copy to read in the street car
or train whenever possible. Anyone who tries this will find many and
many a pair of eyes diverted to the picture or the appearance of a
publication with which the onlooker is not familiar. Ardent partisans
of the Journal always mention it in reports and speeches at meetings
and even in debates. They are usually persons who have been converted
to the principle of equal suffrage by a stray copy of the Journal s
|