to the question,
How did they get their large circulation?

Now whenever there is large use made of any article under the sun, the
reasons for its extensive use simmer down to three; First, the article
must be something that practically everybody needs; Second, the
marketers of the article must spend a lot of money in advertising
the article and making the public think it wants it; or, Third, the
article must carry with it some great interest and attraction that
makes people want it.

The first kind of article is usually one of the necessities of life.
The second is in a greater or less degree usually one of the comforts
of life. The third kind is neither a matter of physical necessity
nor of physical comfort; it is usually something that feeds the mind,
diverts the mind, or kindles the emotions. Obviously the manufacturer
of the third kind of article must mind his P's and Q's or he will not
sell his product at all.

Newspapers, periodicals, and magazines, of course, come under the
third class. Now while a good daily paper and a good weekly review
of events have become almost necessities for the mass of mankind, a
propaganda paper is neither a necessity nor a physical comfort, and
for its circulation it must depend to a great extent for financial
support on making itself so interesting and attractive that a larger
number of people than the already converted, the reformers, will want
it.

How then shall a propaganda paper make itself so interesting and
attractive that those outside its fold will want it and want it badly
enough to pay for it and read it--when there are so many attractive
and interesting publications to read in busy days?

The problem solves itself if the paper records news of vitality,
of heroism, of martyrdom, of stinging injustice in connection with
everyday life,--if the doings within the movement are vital and
challenging and kindle the imagination.

[Illustration: Mrs. Fredrikke S. Palmer, Staff Artist]

One of the biggest "strikes"
in the recent history of the
Woman's Journal has been the
addition of Mrs. Palmer to the
staff. Her drawings, contributed
gratis, have attracted
country-wide attention, because
of their artistic quality. Mrs.
Palmer studied art in Christiania,
Norway, and is the wife
of Prof. A.H. Palmer, of Yale
University.

[Illustration: Mrs. Oakes Ames, Staff Artist]

One of Mrs. Ames's cartoons
brought down the disapprobation
of Ex