therefore, we have six different kinds of reminders or requests to
renew.

So much for that part of the work of the Circulation Department that
has to do with entering, recording, billing, analyzing and studying.
We turn now to what may be called plans and advance work for making
more subscriptions come in, that is, for increasing the circulation of
the paper.

We have on cards the names of nearly 35,000 members of suffrage
leagues who are not subscribers for the Woman's Journal. This large
list is, roughly, only about 30 per cent of the dues-paying membership
of the suffrage leagues of the country. An effort is being made to get
the total dues-paying and non-dues-paying membership of the leagues
and organizations in order that we may send each member who is not a
subscriber a sample copy of the organ of the movement and ask her to
subscribe.

Besides the league lists, we have the names of over 1300 prominent men
and women who believe in equal suffrage but are not subscribers. In
addition we have other lists totaling about 32,000 suffragists whose
names are not on our books.

This makes over 68,000 suffragists who, so far as we know, have never
seen a copy of the organ of the movement, and have never been asked
to subscribe. Each week scores and sometimes hundreds of such
suffragists, who are not subscribers, write letters to our office,
to the offices of the National Suffrage Association and to other
headquarters and offices, asking for information which the Woman's
Journal publishes from week to week. Think of the waste! They have the
faith but not the knowledge to make converts, to answer objections,
to write "copy" for the newspapers, to make addresses, to take part in
debates, to write articles for the magazines, and to do the thousand
and one things that suffragists must do if the present generation of
women is not to go down to the grave unenfranchised as their mothers
and grandmothers did.

Think of it! Nearly 70,000 known suffragists who do not subscribe. In
the interest of efficiency they ought all to be constant readers of
the paper. But how are they to be reached? There are two ways: First,
by the officers of the organization to which they belong; and second,
by means of letters, sample copies, and follow up letters until the
last one of them has enrolled as a regular reader.

But advance work requires funds. No matter how necessary to the cause
of equal suffrage it may be to enroll those 68,000 su