ave two powers 54

(1) Denotation, to name what they
mean 54

(2) Connotation, to suggest what they
imply 54

b) Suggestive power of words illustrated 55

2) General qualities characteristic of perfect
form 57

a) Precision or clearness 57

(1) Precision demands that words have
denotation 57

(2) Precision appeals to the intellect 57

b) Energy or force 57

(1) Energy demands that words have
connotation 58

(2) Energy appeals to the emotions and
holds the attention 58

c) Delicacy or emotional harmony 58

(1) Delicacy demands that words have
the power of adaptation 58

(2) Delicacy demands that form appeal
to the aesthetic sense 58

(3) Delicacy is secured by selection and
arrangement of words according to
emotional associations 58

d) Personality 58

(1) Personality gives the charm of
individuality 58

(2) Personality suggests the character
of the writer 58

3) Principles controlling the elements
of form, principles of composition 58

a) The principle of sincerity 58

(1) Sincerity demands a just expression 58

b) The principle of unity 59

(1) Unity demands a central idea 59

(2) Unity demands completeness 59

(3) Unity demands no irrelevant ma