,
BLANCHE.

* * * * *

"AIRMEN'S ORDEAL IN THE NORTH SEA.

FIVE DAYS ON A PIECE OF CHOCOLATE."

_Continental Daily Mail_.

Rather a precarious perch.

* * * * *

"'GIB.' SHELLS FALL IN MOROCCO.

MADRID.--Near Algeciras 20 shells fell from the batteries of
Gibraltar. There were no victims, and no damage was caused.
The authorities at Gibraltar have given satisfactory
explanations."--_Evening Paper_.

Still, we should like to know the nature of the explosive that blew
Algeciras across the Straits.

* * * * *

KINSMEN AND NAMESAKES.

An official circular, commenting on the presentation at the Scala, in
film form, of _The Crisis_, by Mr. WINSTON CHURCHILL, the American
novelist, adds the interesting statement, "the author is of course a
distant cousin of the Right Hon. Winston Churchill, M.P."; This sounds
a little ungracious. Why "of course _distant_?" But perhaps the gifted
novelist shares the opinion held by Lord BERESFORD of the politician
who did not write _The Crisis_, but is always trying to make one.

* * * * *

From the account of a military wedding in _The West London Press_:--

"The bridegroom was wearing a simple draped gown of lavender-blue
crepe georgette, with a mushroom-shaped hat in the same shade,
wreathed with small coloured flowers and draped with a blue lace
veil."

Some mufti!

* * * * *

"When the Lord Provost ruled that the mater was not urgent, the
Labourists created something of a scene."--_Glasgow Citizen_.

Quite justifiably, in view of the imminence of "Baby Week."

* * * * *

=THE DISSUADERS.=

For many years--ever since the first piece of chalk was applied to
the first wall and advertising began its bombastic career--the
advertiser's tendency has been to commend his wares, if not to excess,
at any rate with no want of generosity. Everyone must have noticed it.
But war changes many things besides Cabinets, and if the paper
famine is to continue there will shortly be a totally novel kind of
advertising to be seen, where dissuasion holds the highest place. For
unless something happens those journals which have already done
much to reduce circulation will have to do more and actually decry
themselves. Such counsels as those