hem, and hose made to look as fresh
as if they had never been handled. Each article being good in itself,
was thus restored to its original excellence. The goods were then
arranged in their proper places on the shelves of the store, and by
being offered at a lower price than that charged by retail dealers
elsewhere in the city, met with a ready sale. Even at this low price the
profit was great, since they had been purchased for a mere trifle. For
six years Mr. Stewart continued to conduct his business in this way,
acquiring every day a larger and more profitable trade. Here he laid
down those principles of business and personal integrity from which he
has never departed, and which have led-him to the honorable position he
now holds.
"His first rule was _honesty_ between seller and buyer. His career is a
perfect exemplification of Poor Richard's maxim: 'Honesty is the best
policy,' and of the poet's declaration: 'Nothing can need a lie,' His
interest consorted with his inclination, his policy with his principles,
and the business with the man, when he determined that the truth should
be told over his counter, and that no misrepresentation of his goods
should be made. He never asked, he never would suffer, a clerk to
misrepresent the quality of his merchandise. Clerks who had been
educated at other stores to cheat customers, and then to laugh off the
transaction as 'cuteness,' or defend it as 'diamond cut diamond,' found
no such slipshod morality at Stewart's little store, and learned
frankness and fairness in representation at the peril of dismissal.
Their employer asked no gain from deceit in trade. On his part, too, in
buying, he rarely gave a seller a second opportunity to misrepresent
goods to him.
"A second innovation of the young dry goods dealer was selling at _one
price_--a custom which has also lasted without interruption, and which
has spread to all the great houses. He fixed his price, after careful
consideration, at what he thought the goods could and would bring, and
would not deviate from it for any haggling, or to suit individual cases.
Of course, he followed the fluctuations of the market, and marked his
goods up or down in accordance with it; but no difference in the price
was made to different people. Perhaps those who had some art in 'beating
down' prices were offended, but people in general were pleased.
"The third principle he adopted was that of _cash on delivery_. It is
said that his own earl
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