y experience of buying on credit, and selling on
credit, drove him to this rule.
"A fourth principle with him was to conduct business as business--not as
sentiment. His aim was honorable profit, and he had no purpose of
confusing it by extraneous considerations."
While still engaged in his first struggles in his little store, Mr.
Stewart found himself called on to make arrangements to pay a note which
would soon become due. It was for a considerable sum, and he had neither
the money nor the means of borrowing it. It was a time when the
mercantile community of New York regarded a failure to pay a note as a
crime, and when such a failure was sure to bring ruin to any new man.
Mr. Stewart knew this, and felt that he must act with greater resolution
and daring than he had ever before exhibited, if he would save himself
from dishonor. To meet the crisis he adopted a bold and skillful
maneuver. He marked down every article in his store far below the
wholesale price. This done, he had a number of handbills printed,
announcing that he would sell off his entire stock of goods below cost,
within a given time. He scattered these handbills broadcast through the
city, and it was not long before purchasers began to flock to his store
to secure the great bargains which his advertisements offered them. His
terms were "cash," and he had little difficulty in selling. Purchasers
found that they thus secured the best goods in the market at a lower
figure than they had ever been offered before in New York, and each one
was prompt to advise relatives and friends to avail themselves of the
favorable opportunity. Customers were plentiful; the little Broadway
store was thronged all day, and long before the expiration of the period
he had fixed for the duration of his sales, Mr. Stewart found his
shelves empty and his treasury full. He paid his note with a part of the
money he had thus received, and with the rest laid in a fresh stock of
goods. He was fortunate in his purchases at this time, for, as the
market was extremely dull and ready money scarce, he, by paying cash,
bought his goods at very low prices.
The energy, industry, patience, and business tact displayed by Mr.
Stewart during these first years of his commercial life brought him
their sure reward, and in 1828, just six years after commencing
business, he found his little store too small and humble for the large
and fashionable trade which had come to him. Three new stores had ju
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