arting with _the_, _an_, or _a_, though it often is
necessary to begin with these articles because the noun they modify is
itself important. The name of the place, too, rarely ever is of enough
importance to be put first. An examination of a large number of leads in
the best newspapers shows that the features most often played up are the
result and the cause or motive. Thus:

=Result=

|As a result of too much thanksgiving on Thanksgiving|
|Day, Prof. Harry Z. Buith, 42, 488 Sixteenth Street,|
|a prominent Seventh Day Adventist, is dead. |

=Cause=

|Just plain ordinary geese and a few ganders held up |
|a train on the Milwaukee road to-day and forced |
|their owner, Nepomcyk Kucharski, 1287 Fourth Avenue,|
|into district court. |

=Cause and Result=

|Because Harry A. Harries, 24, 2518 North Avenue, |
|wanted two dollars for a license to marry Anna |
|Francis, 17, 4042 Peachtree Avenue, his aged mother |
|is dying this morning in St. Elizabeth Hospital. |

Sometimes, particularly in follow or rewrite stories, probable results
become the feature.

=Probable Results=

|That immediate intervention in Mexico by the United |
|States will be the result of the Villa raid last |
|night on Columbus, N.M., is the general belief in |
|official Washington this morning. |

Another feature often played up in leads is the means or method by which
a result was attained.

=Means=

|A sensational half-mashie shot to the lip of the cup|
|on the eighteenth green won to-day for Mrs. Roland |
|H. Barlow, of the Merion Cricket Club, Philadelphia,|
|over Miss Lillian B. Hyde, of the South Shore Field |
|Club, Long Island, in the second round of the |
|women's national golf championship tournament at the|
|Onwentsia Club. |

=Method=

|Working at night with a tin spoon and a wire nail, |
|Capt. Wilhelm Schuettler dug 100 feet to liberty and|
|escaped from the Hallamshire camp sometime early |
|this morning. |

Often it is necessary to feature the name:

=Name=

|Cardinal Giacomo della Chiesa, archbishop of |
|Bologna, Italy, was to-day elected supreme pontiff |
|of the Catholic hierarchy, in succession to the