is own milk wagon, matched |
|the speed of his horse against that of a New Jersey |
|Central train yesterday morning at 7 o'clock in a |
|race to the crossing at Eatontown. It was a tie. |
|Both got there at the same time.[15] |

[15] _New York Times_, August 27, 1915.

|There are two ways of patching a pair of |
|trousers,--neatly and bluey; and probably no tailor |
|in Manhattan is as certain of it to-day as Sigmund |
|Steinbern. So he stated to the police yesterday when|
|a customer sat him down on his lighted gas stove, |
|and so he insisted last night when friends called to|
|see him at the Washington Heights Hospital. |
|Furthermore, to say nothing of moreover, he is a |
|tailor of standing, or will be for the next couple |
|of weeks, and he knows his place. It is not, he |
|feels, upon a gas stove. |
| |
|To friends who called at the hospital to ask Mr. |
|Steinbern exactly what had happened to him, he said,|
|by way of changing the subject, that he has a sign |
|in his store upon which the following appears: |
| |
|EVERYTHING DONE IN A HURRY |
| |
|There, he contends, lies the seed of the trouble. |
|Regarding the seat of the trouble, more anon....[16]|

[16] _New York Herald_, December 21, 1915.

=119. Tone.=--No matter which of the two types of lead one uses, whether
the summarizing or the informal, one point further needs attention in
the writing,--the value of constructing such a lead as will suggest the
tone of the story. Half the leads that one reads in the daily papers do
not possess this touchstone of superiority, but all the leads to the big
stories have it. If the article is to be pathetic, tragic, humorous,
mildly satirical, the lead should suggest it; and the reporter will find
that in proportion as he is able to imbue his lead with the story-tone
he aims at in his writing, so will be the success of his story. This
topic is discussed further in the next chapter, but the reader may
consider at this point the two following leads, in which one plainly
promises a story of pathos and tragedy; the other, half-serious humor: