ally, especially your head; with such a bearing
that total strangers will feel pleasure when they look at you. _Be a
person who pleases at sight._ It is not difficult. No matter what sort
of face you have, if it expresses habitually your pleasure in living, it
will look pleasant. A look of pleasure is pleasing to others. You like
to see some one else enjoying himself thoroughly. Everybody feels the
same way. Our own faces brighten when we come upon radiant happiness
anywhere.

[Sidenote: Details That Please]

Please others with your smile. It should not be just an affected smirk,
but a smile of _genuine friendliness for all the world_. Please by
wearing inconspicuous clothes that are faultless in taste, fit, and
cleanliness; and of a quality suited to your vocation. Show also that
you take good care of what you wear, for that makes a pleasing
impression. _You can please in your dress without arraying yourself in
expensive clothes._ Indeed, an over-dressed man is more displeasing to
Opportunity than is one poorly dressed. There can be no excuse for
foppishness, but a shabby neat appearance may be due to a good reason.
Please with the suggestion in your manner that you are getting along
well. Do not pretend false prosperity, of course; but _indicate that you
feel successful_. Any one finds it unpleasant to be in the company of a
failure. _If you would succeed hereafter, avoid making the impression
that you have not already succeeded._ "Success breeds success."

[Sidenote: Courtesy And Politeness]

Be courteous invariably. Learn and observe the rules of politeness.
Please by acting the gentleman always. Practice courtesy and politeness
in your own home to perfect yourself in these pleasing characteristics.
Then you will show them everywhere. Remember that the rest of the world
is made up of "somebody else's folks." Courtesy and politeness are not
natural attributes. In order to make yourself a master salesman you need
to _develop_ them to an unusually high degree. You may _intend_ to be
courteous and polite always, but only the development of the _fixed
habit_ will fully support your intention.

You cannot be polite, however courteous you mean to be, unless you take
pains to prepare yourself with knowledge of the usages of polite people.
In order to be polite, it is necessary that you do not only the
courteous thing, but the _correct thing_. Your courtesy might displease
if it were unsuited to the circumstances. It wo