mewhat less than a fourth of the new men and women entering
the calling, say about 750 in all. As in all professional schools, a
number never enter the practice of the calling for which they are
presumably prepared and still larger numbers leave it after a short
trial. In addition, training for the work of the journalist opens the
door to much publicity work, to some teaching, and to a wide range of
business posts where writing is needed. No account also has been made
here of the wide range of miscellaneous courses in advertising
provided by universities, colleges and schools of journalism by
advertising clubs, by private schools, and by teachers, local,
lecturing and peripatetic. It will take at least ten years more before
those who have systematic teaching in journalism will be numerous
enough to color the life of the office of the magazine or newspaper,
and a generation before they are in the majority.

=Development of courses and schools of journalism=

But numbers are not the only gauge of the influence of professional
study on the calling itself. The mere presence, the work, the
activities, and the influence of professional schools raise the
standards of a calling. Those in its work begin to see their daily
task from the standpoint which training implies. Since the
overwhelming majority of newspaper men believe in their calling, love
it, rejoice in it, regret its defects, and honor its achievements,
they begin consciously to try to show how good a newspaper can be made
with nothing but the tuition of the office. Inaccuracy, carelessness,
bad taste, and dubious ethics present themselves at a different angle
when judged in the light of a calling for which colleges and
universities furnish training. A corporate spirit and a corporate
standard are felt more strongly, and men who have learned all they
know in a newspaper office have a just, noble, and often successful
determination to advance these standards and endeavor to equal in
advance anything the school can accomplish. This affects both those
who have had college training and those who come to their work as
newspaper men with only the education of the public schools, high or
elementary. More than 1000 letters have been received by the School of
Journalism in Columbia University, since it was opened, asking advice
as to the reading and study which could aid a man or woman unable to
leave the newspaper office to study to improve their work. College
graduates, in