|Drucker & Co., manufacturers of trunks |
|and valises, at the northwest corner of |
|Ninth and Broadway, last |
|night.--_Cincinnati Commercial Tribune._ |

=6. Who.=--Just as it would be foolish to begin with "the residence of
John Jones," since the building is not well known, it would not be
advisable to begin with John Jones's name, no matter what part he
played. John Jones is not well known and so to the newspaper he is just
a man and is treated impersonally regardless of what he does or what
happens to him. Our interest in him is entirely impersonal, and all we
want to know about him is what he has done or what has happened to him.
Therefore few reporters would begin a story with John Jones's name.
However, let some man who is well known do or suffer the slightest thing
and his name immediately lends interest to the story--and therefore
commands first place in the introduction. If John D. Rockefeller should
even witness a fire, or if President Taft should be in the slightest way
connected with a fire, the mere fire story would shrink into
significance behind the name. And so, very often it is advisable to
begin a fire story with a name, if the name is of sufficient prominence.
It is not necessary that the well-known man's property be destroyed or
even endangered for his name to have the first place in the first
sentence of the lead; if the well-known man has anything whatever to do
with the fire his name should be featured because to the average reader
the interest in his name overshadows any interest in the fire. In this
example, the name overshadows a striking loss of property and the story
begins with the answer to _Who?_

| NEW YORK, Nov. 6.--While Clendenin J. |
|Ryan, son of Thomas F. Ryan, the traction|
|magnate, and a band of volunteer fire |
|fighters--many of them |
|millionaires--fought a blaze which |
|started in the garage of young Ryan's |
|country estate near Suffern, N. Y., early|
|in the morning, three valuable |
|automobiles, seven thoroughbred horses |
|and several outbuildings were totally |
|destroyed.--_Milwaukee Sentinel._ |

It will be seen that in each of the above feature fire stories some
incident in the fire, or con