l known burns--the City Hall,
the Albany State House, the Herald Square Theater--the mere mention of
the building will attract the reader's attention. Therefore the reporter
begins with the answer to _What?_ the name of the building, as in the
following cases:

| GLENS FALLS, N. Y., Aug. 17.--The |
|Kaatskill House, for many years a popular|
|Lake George resort, was completely |
|destroyed by fire this forenoon.--_New |
|York Times._ |

| The First M. E. Church of Chelsea, |
|familiarly known as the Cary avenue |
|church, was damaged last night to the |
|amount of $7,000 by fire.--_Boston |
|Herald._ |

(_b_) _The Amount of Property Destroyed._--The answer to _What burned?_
is not necessarily a building, for the building itself may not be worth
featuring. The contents of the building may be more interesting,
especially if the amount of property destroyed can be put in striking
terms, such as $2,000,000 worth of property, or two thousand chickens,
or fifty-three automobiles, or 7,000 gallons of whisky. These figures
printed at the beginning of the first paragraph catch the reader's eye,
thus:

| Five automobiles, valued at $5,800, and|
|property amounting to $6,200 were |
|destroyed last evening when fire broke in|
|the repair shop of the G. W. Browne Motor|
|company, 228-232 Wisconsin street, near |
|the North-Western station.--_Milwaukee |
|Sentinel._ |

=5. How.=--Very rarely the manner in which a fire burns is quite unique
and deserves featuring. It is inconceivable that John Jones's house
could burn in any very unusual way--"with many explosions," "with a
glare of flames that aroused the whole city," "with vast clouds of oily
smoke"--but some fires do burn in some such a way and are interesting
only for the way they burned. The following story begins with the answer
to _How?_ although the manner might be described more explicitly:

| Stubborn fires have been fought in the |
|past, but one of the hardest blazes to |
|conquer that the local department ever |
|contended with gutted the plant of N. |