ts logical order! If the real news of the story were in the last
paragraph it would go in the slashing, and what would be left? Whereas,
if the gist of the story comes first the editor may run any number of
paragraphs or even the first paragraph alone and still have a complete
story.

The arrangement of news stories in American newspapers is thus a very
natural one, resulting from the exigencies of the business. Just how to
fit every story to this arrangement is a difficult task. However, there
are certain rules that the reporter may apply to each story, and these
are very simple.

In the first place, almost every story has a feature--there is some one
thing in it that is out of the ordinary, something that gives it
interest and news value beyond the interest in the incident behind it.
No two stories have the same interesting features; if they had, only
one of them would be worth printing and that would be the first. This
extraordinary feature the reporter must see at once. If a building burns
he must see quickly what incident in the occurrence will be of interest
to readers who are reading of many fires every day. If John Smith falls
off a street car the reporter must discover some interesting fact in
connection with Mr. Smith's misfortune that will be new and attractive
to readers who do not know John and are bored with accounts of other
Smiths' accidents. The accident itself may be interesting, but the part
of the accident that is out of the ordinary--the thing that gives the
accident news value--is the feature of the story, and the reporter must
tell it first.

Thoroughly determined to tell the most interesting part, the gist, of
his story in the first paragraph, the reporter must remember that there
are certain other things about the incident that the reader wants to
know just as quickly. There are certain questions which arise in the
reader's mind when the occurrence is suggested, and these questions must
be answered as quickly as they are asked. The questions usually take the
form of _when?_ _where?_ _what?_ _who?_ _how?_ _why?_ If a man falls off
the street car we are eager to know at once who he was, although we
probably do not know him, anyway; where it happened; when it happened;
how he fell; and why he fell. If there is a fire we immediately ask what
burned; where it was; when it burned; how it burned; and what caused it
to burn. And the reporter must answer these questions with the same
breath that tells