, 1850-1920 278

World's coffee consumption, 1850 286

Coffee imports, 1916-1920 286

World trend of consumption of tea and coffee, 1860-1920 288

Coffee map of World (folded insert) _facing_ 288

Pre-war annual average production of coffee by continents 294

Pre-war annual average production of coffee by countries 294

Pre-war average annual imports of coffee into U.S. by continents 295

Pre-war average annual imports of coffee into U.S. by countries 295

Pre-war coffee-imports chart 297

Pre-war consumption and price chart 297

Coffee map, Brazil 342

Coffee map, Sao Paulo, Minas, and Rio 344

Mild-coffee map, 1 346

Coffee map, Africa and Arabia 352

Mild-coffee map, 2 354

Complete reference table (21 pp.) 358

Plan of milling-machine connections 381

Plan of green-coffee-mixer connections 383

Layout for coffee and tea department 418

Chart, advertising of coffee and coffee substitutes, 1911-20 440

Charts, per capita consumption of coffee, and coffee and substitute
advertising 441

Chart, plan of advertising campaign 448

Chart, private-brand advertising, 1921 458

A COFFEE THESAURUS

_Encomiums and descriptive phrases applied to the plant, the berry, and
the beverage_

_The Plant_

The precious plant
This friendly plant
Mocha's happy tree
The gift of Heaven
The plant with the jessamine-like flowers
The most exquisite perfume of Araby the blest
Given to the human race by the gift of the Gods

_The Berry_

The magic bean
The divine fruit
Fragrant berries
Rich, royal berry
Voluptuous berry
The precious berry
The healthful bean
The Heavenly berry
The marvelous berry
This all-hea