o our charge customers is extended the privilege of making
their selections on Friday and Saturday, April 27th and 28th.

SWANSON SONS & COMPANY
29 SUPERIOR AVENUE
CLEVELAND, OHIO

January 16, 1922.

Dear Madam:

We enclose advance announcements of our Private Sales of
Boys' Heatherweave Clothes and Ironhide Shoes, and we believe
you will find the economies presented a great relief after
your large Christmas outlays.

Of course, such reductions mean that the assortments will
quickly be depleted, and we urge you to act promptly in order
to secure the full benefit of the available selections. To
enable you to do this we are telling you before the public
announcement of these sales.

Yours very truly,
Swanson Sons & Company.

This letter encloses a proof of a newspaper advertisement.

CALLENDER & CRUMP
2900 EUCLID AVENUE
CLEVELAND, O.

September 10, 1922.

Dear Madam:

In appreciation of your patronage we wish to extend to you a
personal invitation to attend a private sale of women's
tailor-made fall suits (sizes 34 to 46) in some especially
well-chosen models. These suits will be priced at the very low
figure of $40.

Our regular patrons may have first selection before the sale
is open to the public, and may thus avoid the discomforts of a
public sale.

We have arranged to show these suits privately on Friday,
October 3, in the fitting department on the sixth floor.

If you care to avail yourself of this special opportunity,
please bring this letter with you and present it at the
fitting department.

Very truly yours,
Callender & Crump.

(Note:--An excellent idea when a special offering of foreign goods is
made is to have the letters mailed from Paris or London. The foreign
stamp will usually attract attention.)

CALLENDER & CRUMP
2900 EUCLID AVENUE
CLEVELAND, O.

Paris, France,