INDING 237
By JESSE FELLOWES TAPLEY, President of
J. F. Tapley Company, Binders, New York.

SPECIAL BINDINGS 248
By HENRY BLACKWELL, Fine Binder, New York.

COPYRIGHTING 257
By FREDERICK H. HITCHCOCK, Member of the
New York Bar; President of The Grafton Press,
Publishers, New York.

PUBLICITY 269
By VIVIAN BURNETT, formerly in charge of
the Publicity Department of McClure, Phillips
& Company, Publishers, New York.

REVIEWING AND CRITICISING 292
By WALTER LITTLEFIELD, a Member of the Staff
of the _New York Times Saturday Review of Books_,
and literary correspondent of the _Chicago
Record-Herald_, and other papers.

THE TRAVELLING SALESMAN 303
By HARRY A. THOMPSON, formerly representing
John Lane, and Small, Maynard & Company, Publishers.
Now one of the Associate Editors of the _Saturday
Evening Post_, Philadelphia.

SELLING AT WHOLESALE 320
By JOSEPH E. BRAY, formerly with A. C.
McClurg & Company, Wholesalers, Chicago. Now with
the Outing Publishing Company, New York.

SELLING AT RETAIL 328
By WARREN SNYDER, Manager of the Book Stores
of John Wanamaker, Philadelphia and New York.

SELLING BY SUBSCRIPTION 339
By CHARLES S. OLCOTT, Manager of the
Subscription Department of Messrs. Houghton,
Mifflin & Company, New York.

SELLING AT AUCTION 350
By JOHN ANDERSON, Jr., President of the
Anderson Auction Company, New York.

SELECTING FOR A PUBLIC LIBRARY 362
By ARTHUR E. BOSTWICK, Chief of the
Circulation Department of the New York Public Library.

RARE AND SECOND-HAND BOOKS 370
By CHARLES E. GOODSPEED, Dealer in Rare and
Second-hand Books, Boston.

THE BUILDING OF A BOOK

INTRODUCTION

By Theodore L. De