ound basis to build on; for the publisher
cannot do his highest duty to any author whose work he does
not appreciate and with whom he is not in sympathy. Now,
when a man has an appreciation of your work, and sympathy
for it, he wins you. This is the simplest of all
psychological laws,--the simplest of all laws of friendship,
and one of the soundest."

"Mere printers and salesmen have not often built publishing
houses. For publishing houses have this distinction over
most other commercial institutions--they rest on the
friendship of the most interesting persons in the world, the
writers of good books."

"And--in all the noisy babble of commercialism--the writers
of our own generation who are worth most on a publisher's
list respond to the true publishing personality as readily
as writers did before the day of commercial methods. All the
changes that have come into the profession have not, after
all, changed its real character, as it is practised on its
higher levels. And this rule will hold true--that no
publishing house can win and keep a place on the highest
level that does not have at least one man who possesses this
true publishing personality."

These are golden words. Men who knew them as self-evident truths laid
the foundations, and in a few instances reared the superstructures, of
the most famous publishing houses known to modern literature. Let us
in part call the roll, restricting it to the dead: James T. Fields,
the first Charles Scribner, George P. Putnam, Fletcher Harper, William
H. Appleton, Daniel Macmillan, and the second John Murray. These men
were more than publishers, adding as they did to that vocation the
duties of the literary adviser, and becoming the ablest of their kind.
Well may the literary adviser of our day, who is seldom himself a
publisher, read the story of their lives and take heart from it in the
discharge of his own duties.

THE MANUFACTURING DEPARTMENT

By Lawton L. Walton.

The manufacture of a book consists primarily of the processes of
typography,[1] or type composition, or the setting up of
type--presswork or printing--photo-engraving or other methods of
reproduction--designing--die-cutting--and binding, all of which are
involved in transforming a manuscript into the completed book as it
reaches the reader.

[Footnote 1: The word "typographe