Report in my files) as a member of
the CFR; but he is a member of the board of many corporations which
support the CFR; and has many close connections with CFR leaders through
foundations and other CFR subsidiary agencies.

All Secretaries of Commerce since 1933 have served as ex-officio General
Chairman of the BAC.

On July 10, 1961, Roger M. Blough announced that the Business Advisory
Council had changed its name to Business Council; had severed its
connection with the Commerce Department; and would in the future give
its consultative services to any governmental agency that asked for
them. The BAC had been under intense criticism for the expensive
entertainment it had been giving to governmental officials it advised.

Chapter 6

ADVERTISING COUNCIL

The Advertising Council, 25 West 45th Street, New York 36, N. Y. (with
offices at 203 North Wabash Avenue, Chicago; 1200 18th Street, N. W.,
Washington; 425 Bush Street, San Francisco) serves as a public relations
operation to promote selected projects supported by the Council on
Foreign Relations and its interlocking affiliates.

The Advertising Council was created in 1942 (then called War Advertising
Council) as a tax-exempt, non-governmental agency to promote wartime
programs of government: rationing, salvage, the selling of war bonds,
and so on.

The Advertising Council's specific job was to effect close cooperation
between governmental agencies and business firms using the media of mass
communication. A governmental agency would bring a particular project
(rationing, for example) to the Advertising Council, for help in
"selling" the project to the public. The Council would enlist the aid of
some advertising agency. The agency (giving its services for nothing, as
a contribution to the war effort) would prepare signs, newspaper mats,
advertising layouts, broadcasting kits and what not. The Advertising
Council might then enlist the free services of a public relations firm
to get this material into newspapers and magazines; get it inserted in
the regular ads of business firms; get it broadcast, free, as
public-service spot announcements by radio networks; get it inserted
into regular commercials on radio broadcasts; get slogans and art work
stamped on the envelopes and business forms of corporations.

The Advertising Council rendered a valuable service to advertisers,
broadcasting organizations, and publishers. Everyone wanted to support
projects tha