and comfort from eating nuts, is very important and very
pleasant, but 99 per cent of our people never expect to enter the
learned profession, and they must not get the idea that these
professions stand around the full use of nuts like a barbed wire fence.
Most men must live and work in the rough and tumble of life, and at
present they think red meat is the sustaining power for that sort of
stuff. We must change their point of view. Let us find athletes,
baseball men, wrestlers, fighters, runners, men who stand well in
popular sports and who will publicly state that they substitute nuts for
meat in part at least. We must put this thing into the popular
imagination of the plain people if it is to be of full importance. When
some fellow with a new brand of cigarettes wants to develop a trade
among young men, he gets some noted ball player to write a letter
stating his love for that brand. I think we should follow that plan
somewhat in putting our nut campaign before the people. Two years ago
the Oregon Agricultural College sent a football team East. The college
was almost unknown here, but I asked one or two football men about it.
They laughed at these Pacific Coast athletes. Here was a college they
said which had issued a bulletin advising the people to send their
children to school with nut sandwiches instead of meat. This man said
that such training could only result in puny, half grown men, and he
doubted if this team would last half way across the country. Those
Oregon boys lined up a team of giants. They simply wiped the earth with
most teams of their class, and left behind the cracked shells of a long
line of reputation, with the sweet meat well picked out.

Personally I believe that within 25 years, 50 at the latest, our people
will be absolutely forced to accept a diet of nuts in place of our
present proportion of meat. As I see it, the time is coming when
increased population and shortage of available land will make prime,
beef nearly as scarce as turkey and venison are today. Not only so, but
I think knowledge will slowly but surely lead men to change their diet
from choice. My children will live to see the time when the acre nut
orchard on the average farm will be considered just as useful and as
much of a necessity, and far more profitable, than the present chicken
yard. In that day I think the nut industry will rank in food importance
second only to that of corn, and I believe that the greatest change will
b