-Advertising for retailers--Advertising
by government propaganda--The Joint Coffee Trade publicity campaign in
the United States--Coffee advertising efficiency Page 431

CHAPTER XXIX

THE COFFEE TRADE IN THE UNITED STATES

The coffee business started by Dorothy Jones of Boston--Some early
sales--Taxes imposed by Congress in war and peace--The first
coffee-plantation-machine, coffee-roaster, coffee-grinder, and
coffee-pot patents--Early trade marks for coffee--Beginnings of the
coffee urn, the coffee container, and the soluble-coffee
business--Chronological record of the most important events in the
history of the trade from the eighteenth century to the twentieth
Page 467

CHAPTER XXX

DEVELOPMENT OF THE GREEN AND ROASTED COFFEE
BUSINESS IN THE UNITED STATES

A brief history of the growth of coffee trading--Notable firms and
personalities that have played important parts in green coffee in the
principal coffee centers--Green coffee trade organizations--Growth of
the wholesale coffee-roasting trade, and names of those who have made
history in it--The National Coffee Roasters Association--Statistics of
distribution of coffee-roasting establishments in the United States
Page 475

CHAPTER XXXI

SOME BIG MEN AND NOTABLE ACHIEVEMENTS

B.G. Arnold, the first, and Hermann Sielcken, the last of the American
"coffee kings"--John Arbuckle, the original package-coffee man--Jabez
Burns, the man who revolutionized the roasted-coffee business by his
contributions as inventor, manufacturer, and writer--Coffee trade booms
and panics--Brazil's first valorization enterprise--War-time government
control of coffee--The story of soluble coffee Page 517

CHAPTER XXXII

A HISTORY OF COFFEE IN LITERATURE

The romance of coffee, and its influence on the discourse, poetry,
history, drama, philosophic writing, and fiction of the seventeenth and
eighteenth centuries and on the writers of today--Coffee quips and
anecdotes Page 541

CHAPTER XXXIII

COFFEE IN RELATION TO THE FINE ARTS

How coffee and coffee drinking have been celebrated in painting,
engraving, sculpture, caricature, lithography, and music--Epics,
rhapsodies, and cantatas in praise of coffee--Beautiful specimens of the
art of the potter and the silversmith as shown in th