ection. Appearance has been rated very high,
especially on the Pacific Coast, which is one of the centers in nut
raising today. I observed, while on a trip from southern California to
Washington and Oregon, that people all spoke about the beauty of the
nuts, and said little of quality. They will show you great, handsome,
bleached nuts, and some of the very poorest in quality are the ones
about which they talk the most, and they recognize this fact among
themselves. I haven't been looked upon with favor when telling them
frankly that a certain walnut ought not to be put on the market at all
on account of its quality. They resented that attitude on my part, but
later when I was standing nearby I overheard rival walnut growers
talking to each other. One said to another, "That is a handsome walnut,
but you will have to hire an awful good talker to get it on the market."
They resented my criticism and my judgment but among themselves said,
"You have got to have an awful good talker to get that nut on the
market."

It is this matter of quality that must stand first among nuts as among
men. Many know that there is no better pecan than the San Saba. That is
standard for quality, yet it is not regarded as being so desirable as
some of the others because of its small size. We must always keep in
mind the quality rather than size and appearance. Of course, we like
things that look well but that side will be taken care of incidentally
in the course of the development of the subject.

PROFESSOR SMITH: Dr. Morris, I should like to ask you a few questions.
Is it not the same as it is in the apple and peach market? You know in
that appearance counts for a great deal. Are you sufficiently acquainted
with the subject to say we will be safe in growing a nut that is second
class in appearance but first class in quality?

DR. MORRIS: I am glad Professor Smith brought up that point. There is
just one way to approach the matter. Take a fine, handsome, large
English walnut, that has been bleached, and has lost quality in the
process. Growers have gone to a great deal of trouble to get it on the
market. Put alongside of it a small, thin-shelled, high quality walnut
that has not been bleached, and tell the dealer who is to sell those two
nuts that the great big handsome nut is to sell for 15 cents a pound,
and the ugly little one is to bring 30 cents a pound. That will attract
the attention of people to the good nuts. You can force people into