t me. It is a magnificent business proposition. I
am so in love with my work I could talk to you until the cows come home.
I want to impress on the people of the Northern Nut Growers Association
and their friends the one fact that in order to be successful in a
commercial way you must go into it right. There is no short cut.

THE PRESIDENT: The next on the program will be an article by Mr. Olcott.

THE FUNCTION OF THE CLASS JOURNAL

RALPH T. OLCOTT, _Editor "American Nut Journal"_

In the multiplicity of publications one must distinguish, for his use,
those which are for entertainment or general education and those which
specialize. Class publications differ from trade or professional
publications in that they are not confined in their appeal to the
members of a trade or profession. The class publication is for that
portion of the general public which is wholly, or to a certain degree,
interested in the particular object to which it is devoted.

What has been said with regard to class publications is probably
understood in a general way, but a brief consideration of its bearing
upon the nut industry may make the status of a nut journal clearer. Let
us suppose that an industry has no publication devoted especially to it.
It must then depend upon communications between individuals and upon
annual meetings and their printed proceedings for its interchange of
thought; for it is presumed that it will have a national or sectional
organization. A very efficient organization with the means at hand to
serve its members well can do a great deal to keep members in touch
with each other and to advance the interests of the industry.
Organization, of course, is essential; but without a periodical exponent
there is lacking the advantage to all readers of general timely
discussion, questions asked and answered, special articles,
illustrations and the news relating exclusively to the industry--all of
which makes the periodical a working tool, and its bound and indexed
files an almost indispensable adjunct to the literature and reference
storehouse of the field covered.

Not only to the individual, but also to the class association do these
characteristics appeal with special force. For, unlike the trade
journal, it goes out among the general public as a factor in the
education of those who seek information of the special kind. In this way
it is a means for extending the operation of the industry, and
consequently of increa