embership 40% the past year, and after hurriedly
congratulating ourselves, let us hurry on to this problem of setting
ourselves another goal for 1954.

What shall our new goal be? 30%, 50%, 100%--let us think "high." It is
easier to come down than to go higher.

I'd like to have someone's idea in the audience here. Does anybody have
some figure we should hit at? 10%, 20%, 25%?

MR. KINTZEL: I think since we have a thousand members, for each of the
thousand to bring in one more member and make it a hundred per cent.

PRESIDENT BEST: Now, the high man is going to win here, you know. Is
there anyone that can raise this man, that can say that we increase our
membership more than a hundred per cent? If not shall we take that as a
goal?

We have now reached the point in this discussion of goals where we can
make the following profound deduction--"Nothing is worth two cents until
it is sold."

Our church bells ring to tell the world that something good is being
offered and that the church has something to sell. Everything in this
world must be sold. The NNGA is competing not only with the resistance
people offer it, but also against every other human activity. People buy
what they think will give them the most satisfaction.

We are living in a cold-blooded society and people are not going to
choke with emotion when we mention the old hollow tree where the possums
hatched, or the wide spreading chestnut. People may not even want to
join our NNGA. This is a free country and people can just sit in the sun
on the bare ground if they want to. They may not want trees and can eat
grape nuts if they want. We know they need the hobby--the shade--the
beauty--the protection or even nuts which nut trees will bring them.

Because we know people need these fine things, then we must ask them to
join the NNGA. If everybody knew what you know about the NNGA, we would
have a membership of 100,000 members. But they do not.

This is what we mean by selling our organization. Indirectly as we sell
our memberships to help other people, we help our organization.

Finally, let me suggest that we build up a backlog of ideas here at
Rochester to add to what we have on increasing our membership.

Give your ideas to our Vice President, Mr. George Salzer and his
publicity committee and you will be helping to solve our NNGA problems.

MR. DAVIDSON: It seems to me the most successful thing that was done
during the past year, as far as the raisin