c.
The more often the library is brought before the public by the press, the
more interest will be taken in it by the community for whose information
it exists.

It is of the utmost importance that the library conductors should have
the active good will of all the newspaper editors in its vicinity. This
will be acquired both by aiding them in all researches which the daily or
frequent wants of their profession render necessary; and also, by giving
them freely and often items of intelligence about the library for
publication. Enterprising journals are perpetually on the hunt for new
and varied matter to fill their columns. They send their reporters to the
library to make "a story," as it is called, out of something in it or
about it. These reporters are very seldom persons versed in books, or
able to write understandingly or attractively about them. Left to
themselves to construct "a story" out of a half hour's conversation with
the librarian, the chances are that an article will be produced which
contains nearly as many errors as matters of fact, with the names of
authors or the titles of their books mis-spelled or altered, and with
matters manufactured out of the reporter's fancy which formed no part of
the interview, while what did form important features in it are perhaps
omitted. The remedy, or rather the preventive of such inadequate reports
of what the librarian would say to the public is to become his own
reporter. The papers will willingly take for publication short "library
notes," as they may be called, containing information about the library
or its books, carefully type-written. This course at once secures
accurate and authentic statements, and saves the time of the press
reporters for other work.

Bear in mind always that the main object of such library notices is to
attract attention, and encourage people to use the library. Thus there
should be sought frequent opportunities of advertising the library by
this best of all possible means, because it is the one which reaches the
largest number. To do it well requires some skill and practice, and to do
it often is quite as essential as to do it well. Keep the library
continually before the public. What are the business houses which are
most thronged with customers? They are those that advertise most
persistently and attractively. So with the library; it will be more and
more resorted to, in proportion as it keeps its name and its riches
before the public eye