side of the question. He acquaints
himself with the method used by the customer in disposing of his goods.
He does not talk his own side of the case all the time. He works with
the customer, tries to give him good advice and shows an interest in
the customer's business. Such a salesman gets close to the customer,
and retains his patronage long after the good fellow has passed away.
Be wise, be patient, and above all things, acquaint yourself thoroughly
with the goods you are selling. Know more about them than your customer
does. Live up to your obligations. Keep your appointments. Study your
customers' welfare. Help them when opportunity offers.
The life insurance solicitor who gets the most turn-downs is the one
who writes the most policies, because the fact he gets so many
turn-downs is owing to the fact that he has seen so many people.
Hard work, cheerfulness, honesty, patience, sobriety and knowledge of
good goods will make a man a successful salesman.
Honesty
Under this caption we are expected to say "Honesty is the best policy."
This expression is as old as the hills, and if it were not good it
would not have obtained so long, for honesty certainly is the best
policy.
Many a man in business practices absolute honesty and integrity,
because honesty is the simplest and best method he knows of for doing
business.
No man can succeed permanently, who is dishonest in his practices. The
successful business man is the one who practices honesty in all actions
and dealings during his business experience.
Honesty begets honesty. The man who is honest in his dealings with his
fellowman has a subsidy which money cannot buy. He gets honest
treatment at the hands of others.
The merchant who cuts a bolt of silk in the middle and puts different
prices on each piece, may figure he is making money by his action, but
retribution is sure to follow.
Honesty is a slow road to wealth, but, in accordance with the law of
compensation, in proportion as the business built up on honesty is
slow, so in proportion will it last longer.
Honesty is the best advertisement a man can have in his business.
Success
If after the employe strikes a balance each day, he finds that he is
moving forward, then he is on the road to success. And so it is with
the business man, only the proportions are greater.
One cent put at four per cent. interest per annum nineteen hundred
years ago, with interest added to the
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