ve an autographed photograph of Marshall Field, and we venture to
say that there are fifty men in Field's store more expensively dressed
than Marshall Field was at the time this picture was taken, shortly
before his death. Not that Marshall Field was poorly dressed, but that
he was dressed like a gentleman. A gentleman does not wear extreme
collars, extreme neckties, extreme coats. Marshall Field's clothes
fitted him well, the goods were of splendid quality, but of modest
design. Marshall Field was ninety per cent. man and ten per cent.
dress.

When a man recognizes he has not the ability to make a name for himself
on account of his brains, he resorts to dress in order to give him
distinction.

The ability to dress in the extreme of fashion is an advertisement to
the world that dress is your specialty, and if you are a specialist in
dress you will not be a specialist in business.

Declare Monthly Dividends

Make it a rule to declare dividends every month. We venture to say to
the business man that you are meeting all your fixed charges, paying
your rent and employes, paying for postage stamps, lights, taxes and
all other fixed charges. When the Government put a two cent tax on your
checks you paid that tax. You certainly can add one more fixed charge
to your business, and that fixed charge should be a percentage of your
cash receipts.

It is usually a difficult thing to draw your profits out of your
business in a lump at the end of the year, but if you draw your profits
out in monthly installments, you can do so without any burden.

The business man should figure what percentage of his cash receipts is
profit, and this percentage should be deducted every month, less a
little leeway to make the matter easier. Make the percentage a fixed
charge and put this money away in a special account as a reserve fund
if you do not wish to draw the dividends out of your business. If you
have this reserve fund drawn out in monthly installments, you are ready
for attack if your creditors call on you suddenly.

If you have a snug little sum in a separate bank as a reserve
sufficient to withstand any attacks on your business, your step will be
more elastic, you will have more confidence in yourself, you will have
less worry than if you are keeping your nose to the grindstone and have
no reserve.

There is some amount between a dollar a week and a thousand dollars a
week which you can draw out of your business without af