FREE BOOKS

Author's List




PREV.   NEXT  
|<   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26  
27   28   >>  
to ideas or "causes" without regard to profit are so few as not to affect the rule. Commonly, the cause, the sect, the party, the trade, the delusion, the idea, gets its newspaper, its organ, its advocate, only when some individual thinks he can see a pecuniary return in establishing it. This motive is not lower than that which leads people into any other occupation or profession. To make a living, and to have a career, is the original incentive in all cases. Even in purely philanthropical enterprises the driving-wheel that keeps them in motion for any length of time is the salary paid the working members. So powerful is this incentive that sometimes the wheel will continue to turn round when there is no grist to grind. It sometimes happens that the friction of the philanthropic machinery is so great that but very little power is transmitted to the object for which the machinery was made. I knew a devoted agent of the American Colonization Society, who, for several years, collected in Connecticut just enough, for the cause, to buy his clothes, and pay his board at a good hotel. It is scarcely necessary to say, except to prevent a possible misapprehension, that the editor who has no high ideals, no intention of benefiting his fellow-men by his newspaper, and uses it unscrupulously as a means of money-making only, sinks to the level of the physician and the lawyer who have no higher conception of their callings than that they offer opportunities for getting money by appeals to credulity, and by assisting in evasions of the law. If the excellence of a newspaper is not always measured by its profitableness, it is generally true that, if it does not pay its owner, it is valueless to the public. Not all newspapers which make money are good, for some succeed by catering to the lowest tastes of respectable people, and to the prejudice, ignorance, and passion of the lowest class; but, as a rule, the successful journal pecuniarily is the best journal. The reasons for this are on the surface. The impecunious newspaper cannot give its readers promptly the news, nor able discussion of the news, and, still worse, it cannot be independent. The political journal that relies for support upon drippings of party favor or patronage, the general newspaper that finds it necessary to existence to manipulate stock reports, the religious weekly that draws precarious support from puffing doubtful enterprises, the literary paper that depend
PREV.   NEXT  
|<   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26  
27   28   >>  



Top keywords:

newspaper

 

journal

 
people
 
lowest
 
machinery
 

incentive

 

enterprises

 

support

 

assisting

 

opportunities


evasions

 

appeals

 

credulity

 

excellence

 

generally

 
precarious
 

profitableness

 
measured
 

conception

 
unscrupulously

depend

 

ideals

 
intention
 

benefiting

 

fellow

 

literary

 

doubtful

 

lawyer

 

higher

 

physician


making

 
puffing
 

callings

 

public

 

general

 

patronage

 

readers

 

impecunious

 

reasons

 

surface


promptly

 

drippings

 

relies

 

political

 

independent

 

discussion

 
existence
 
catering
 
weekly
 

religious