ent in favor of the legitimate use of coffee_ in Arabic about
1587; Alpini carried the news to Italy in 1592; English travelers wrote
about the beverage in the sixteenth and seventeenth centuries; French
Orientalists described it about the same time; and America learned about
it long before the green beans were offered for sale in Boston in 1670.

Because of its frank propaganda character, Abd-al-Kadir's manuscript may
rightly be called the earliest advertisement for coffee. The author was
a lawyer-theologian, a follower of Mahomet, and as such was eager to
convince his contemporaries that coffee drinking was not incompatible
with the prophet's law.

Soon the news of the day became the advertising of the morrow. In 1652
appeared the first printed advertisement for coffee in English. It was
in the form of a shop-bill, or handbill, issued by Pasqua Rosee from the
first London coffee house in St. Michael's Alley, Cornhill; and the
original is preserved in the British Museum.

It is pictured on page 55, chapter X, and is worthy of close
examination. It reads:

The Vertue of the _COFFEE_ Drink

First publiquely made and sold in England, by _Pasqua Rosee_.

The Grain or Berry called _Coffee_, groweth upon little Trees, only
in the _Deserts of Arabia_.

It is brought from thence, and drunk generally throughout all the
Grand Seigniors Dominions.

It is a simple innocent thing, composed into a Drink, by being
dryed in an Oven, and ground to Powder, and boiled up with Spring
water, and about half a pint of it to be drunk, fasting an hour
before, and not Eating an hour after, and to be taken as hot as
possibly can be endured; the which will never fetch the skin off
the mouth, or raise any Blisters, by reason of that Heat.

The Turks drink at meals and other times, is usually _Water_, and
their Dyet consists much of _Fruit_, the _Crudities_ whereof are
very much corrected by this Drink.

The quality of this Drink is cold and Dry; and though it be a
Dryer, yet It neither _heats_, nor _inflames_ more then _hot
Posset_.

It so closeth the Orifice of the Stomack, and fortifies the heat
within, that it's very good to help digestion, and therefore of
great use to be taken about 3 or 4 a Clock afternoon, as well as in
the morning.

It much quickens the _Spirits_, and makes the Heart _Lightsome_. It
is good