the Stomack,
fortifies the heat within, helpeth Digestion, quickneth the
Spirits, maketh the heart lightsom, is good against Eye-sores,
Coughs, or Colds, Rhumes, Consumptions, Head-ach, Dropsie, Gout,
Scurvy, Kings Evil, and many others is to be sold both in the
morning, and at three of the clock in the afternoon.)

About the time that Pascal opened the first coffee house in Paris in
1672, the Paris shop-keepers began to advertise coffee by broadsides. A
good example is the following,[345] the text of which closely resembles
the original by Pasqua Rosee:

_The most excellent Virtue of the Berry called_ Coffee.

_Coffee_ is a Berry which only grows in the desert of _Arabia_,
from whence it is transported into all the Dominions of the Grand
Seigniour, which being drunk dries up all the cold and moist
humours, disperses the wind, fortifies the Liver, eases the dropsie
by its purifying quality, 'tis a Sovereign medicine against the
itch, and corruptions of the blood, refreshes the heart, and the
vital beating thereof, it relieves those that have pains in their
Stomach, and cannot eat; It is good also against the indispositions
of the brain, cold, moist, and heavy, the steam which rises out of
it is good against the _Rheums_ of the eyes, and drumming in the
ears: 'Tis excellent also against the shortness of the breath,
against _Rheums_ which trouble the Liver, and the pains of the
Spleen; It is an extraordinary ease against the Worms: After having
eat or drunk too much: Nothing is better for those that eat much
Fruit.

The daily use hereof in a little while will manifest the aforesaid
effect to those, that being indisposed shall use it from time to
time.

The following are typical London trade advertisements of 1662 and 1663.
The first is from the _Kingdom's Intelligencer_ of June 5, 1662, and
reads as follows:

At the Exchange Ally from Cornhill into Lumber Street neer the
Conduit, at the Musick-Room belonging to the Palsgrave's Hall, is
sold by retayle the right coffee powder; likewise that termed the
Turkey Berry, well cleansed at 30d. per pound ... the East India
berry (so called) of the best sorts at 20d. per pound, of which at
present in divers places there is very bad, which the ignorant for
cheapness do buy, and is the chief cause of the now bad coffee