flavor.
The aim of the blender is to get an acceptable and delightful
drinking quality. He has been more than successful, as you will see
when you try ANY BLEND, 35 cents, three pounds for $1.

ANY TEA & COFFEE COMPANY

The satisfied class, of course, is not averse to making a change, and it
is well, occasionally, for the dealer to let his own satisfied customers
know he still believes in his goods. The argument might take this form:

A SERVICE THAT SAVES

Is the serving of ANY BLEND, when coffee is desired. ANY BLEND
saves many things. It saves worry, for it is always uniform in
flavor and strength. It saves time, for when you order ANY BLEND we
grind it just as fine or just as coarse as your percolator or pot
demands. ANY BLEND also saves expense, because there is no waste,
as you know just how much to use, every time, to make a certain
number of cups. 35 cents, three pounds for $1.

ANY TEA & COFFEE COMPANY

Again, possible new customers may listen to this appeal:

TO PROVE YOUR APPROVAL

Of ANY BLEND coffee, you are asked to try just one pound. We know
you will like it, for it is blended and roasted and ground as an
exceptional coffee should be, with the care that a good coffee
demands. Prove to yourself that you approve of this method of
preparing coffee. 35 cents, three pounds for $1.

ANY TEA & COFFEE COMPANY

In some households the cook is permitted to do the ordering, and usually
the cook does not read the daily papers with an eye for coffee ads. To
reach this individual through her mistress:

CAN YOU NAME YOUR COFFEE?

Or is it one of those many unknown brands that comes from the store
at the order of your cook? Let the cook do the ordering, for you
are lucky if you have one you can rely upon, but tell her you
prefer ANY BLEND to the No-Name Blend you may now be using. ANY
BLEND has one distinct advantage over all others; It Is freshly
roasted. Tell the kitchen-lady, now, to order ANY BLEND.

ANY TEA & COFFEE COMPANY

_Advertising by Government Propaganda_

Advertising coffee by government propaganda has been indulged in with
more or less success by the British government in behalf of certain of
its colonial possessions; by the French and the Dutch; by Porto Rico,
Costa Rica, Guatemala, and Brazil. The markets most cultivated have been
Italy, France,