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t it has introduced people to one another, brightened circumscribed lives, and taught the people social understanding and sympathy. But aside from all such artificial forms of co-operation, the very custom of providing such common institutions as the school and the church is a valuable form of social service, entirely apart from the specific results that come from the exercises of the schoolroom and the meeting-house. 112. =Why Co-operation May Fail.=--Many co-operative enterprises fail, and this is not strange. There is always the natural conservatism and individualism of the American people to contend with; there is jealousy of the men who have been elected to responsible offices, and there is lack of experience and good judgment by those who undertake to engineer the active organization. Sometimes the method of organization or financing is faulty. Such enterprises work best among foreigners who have a good opinion of them, and know how to conduct them because they have seen them work well in Europe. Every successful attempt at economic co-operation is a distinct gain for rural community betterment, for upon co-operation depends the success of the efforts being put forth for rural improvement generally. 113. =Competition Within the Group.=--Co-operation is of greatest value when it includes within it a wholesome amount of individual competition for the sake of general as well as individual gain. Boys' agricultural clubs, organized in the South and West, have raised the standards of corn and tomato production by stimulating a friendly spirit of rivalry among boys, and as a result the fathers of the boys have adopted new and more scientific methods to increase their own production. Agricultural fairs may be made powerful agencies for a similar stimulus. At State and county fairs agricultural colleges and experiment stations find it worth while to exhibit their methods and processes with the results obtained; wide-awake farmers get new ideas, which they try out subsequently at home; young people are encouraged to try for the premiums offered the next year, and steadily the general level of excellence rises throughout the district. READING REFERENCES MCKEEVER: _Farm Boys and Girls_, pages 171-196, 275-305. GILLETTE: _Rural Sociology_, pages 20-31. "Country Life," _Annals of American Academy_, pages 58-68. KERN: _Among Country Schools_, pages 129-157. FORD: _Co-operation in New England_, pages
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