l it may be stated that a new organization must start
with a superior article to manufacture and the elements of a
superior organization. Sometimes it is possible by invention alone
to win without the aid of the modern plan of specialized
organization. On the other hand, the success may be attained by
superior organization without a superior article to manufacture,
but in general it is better to combine all of the possible
beneficial factors in a new organization.

Organizers should know the market possibilities. If possible, the
product should be sold directly to the user. The contact with the
ultimate user is of supreme importance in the development of the
invention and the organization. In dealing through a selling
agency the manufacturer is not in control of the whole business.
The selling agent dictates the policy of the whole business. He
dictates the policy of the manufacturing plant from the selling
agent's needs and that seldom fits the manufacturing conditions.
The selling department generally demands many changes in product
and wide range of articles of manufacture, while the manufacturing
conditions require that special skill and ability that can only be
developed by continuity of action of a given kind, and this
restricts the range of produce.

If the head or one of the heads of a proposed organization knows
the market condition and knows what can be done in the sale of a
new article, then the question of invention and manufacture can be
safely left to those who have been well grounded in such
principles. That leaves only the question of the financial
arrangements.

The method of forming a stock company under the laws of Vermont is
very simple and people are generally well disposed to invest in
the stock of the new company providing the men at the head are
known to be competent--the inventor as an inventor, the business
man as a business man and so on all the way through. The standards
of measure of each one of the men and the standards of measure of
conducting the business are set forth in other chapters. At this
time it is sufficient to say that getting the capital is the
easiest part of the job. The real work is the preliminary work of
acquiring experience and devising plans.

A plan to create a new industry does not call for disloyalty to
the employer, for as a rule it is very foolish to attempt to
compete with an established organization excepting on some
business that gives the new organization