press is not to make _producers_, but rather
to make _consumers_. The policy of the daily press is not to get people
to serve, but rather to get them to buy. Not only is the larger portion
of the newspapers given up to advertising, but most of this advertising
is of non-essentials, if not of luxuries. With this advertising
constantly before the people of the country, it is but natural that the
material things should seem of greatest importance. To remedy this
situation is a great problem to-day facing the Christian business men of
this country. What shall we do about it?

The first step is to give more thought and attention to people, and to
establish more points of contact. Let us do humanly, individually, man
to man, what we are trying to do in a great big way. Another method to
develop this human resource is to give people responsibility. Moreover,
we must do so if the nation is to be truly prosperous.

VII

BOOST THE OTHER FELLOW

Just as our property is safe only as the other fellow's
property is safe, just as our daughter is safe only as the
other fellow's daughter is safe, so it also is true that
in order to develop the human soul in other men, we have
to give those men something.

My little girl has a black cat; about once in four months this cat has
kittens. Opposite our place is a man who has an Airedale dog. When that
dog comes across the street and that cat has no kittens, the cat
immediately "beats it" as fast as she can, with the dog after her. But
when that dog comes across the street and that cat has the
responsibility of some kittens, she immediately turns on the dog and the
_dog_ "beats it" with the cat after him. It is the same dog, the same
cat, and the same backyard; but in one instance the cat has no
responsibilities and in the other case she has. Responsibilities develop
faith, vision, courage, initiative, and other things that make the world
go round.

Just as our property is safe, only as the other fellow's property is
safe; just as our daughter is safe, only as the other fellow's daughter
is safe; so is it also true that, in order to develop the human soul in
other men, we have to give those men something. We must give them a
chance. We must give them opportunity. We must give them a boost. All of
us are simply storage batteries. We get out of life what we put into
life. We care for others, not in accordance with what they do for us,
but rather in accordance