FREE BOOKS

Author's List




PREV.   NEXT  
|<   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   >>  
tends to grow unabated without the presence of fungus, so too does corporate power grow without the restrictive influence of government. This in itself may not have been so terrible. E-commerce certainly has its strengths and the economic development associated with a profit-driven internet creates new reasons for new countries to get their populations online. But an interactive marketplace is not fertile soil for networked democracy or public participation. As we have seen, the objective of marketers online is to reduce interactivity, shorten consideration and induce impulsive purchases. That's why the software and interfaces developed for the commercial webspace tended to take user's hands off the keyboard and onto the mouse. The most successful programs, for them, lead people to the 'buy' button and let them use the keyboard only to enter their credit card numbers and nothing else. The internet that grew from these development priorities, dominated by the World Wide Web instead of discussion groups, treats individuals more as consumers than as citizens. True, consumers can vote with their dollars, and that in a way feels something like direct communication with the entity in charge - the corporation. But this is not a good model for government. Sadly, though, it's the model being used to implement these first efforts at teledemocracy. And it's why these efforts suffer from the worst symptoms of consumer culture: they focus on short-term ideals, they encourage impulsive, image-driven decision-making and they aim to convince people that their mouse-clicking is some kind of direct action. Anyone arguing against such schemes must be an enemy of the public will, an elitist. Teledemocracy is a populist revival, after all, isn't it? Perhaps. But the system of representation on which most democracies were built was intended to buffer the effects of such populist revivals. Although they may not always (or even frequently) live up to it, our representatives' role is to think beyond short-term interests of the majority. They are elected to protect the rights of minority interests, the sorts of people and groups who are now increasingly cast as 'special interest groups'. Achieving the promise of network democracy The true promise of a network-enhanced democracy lies not in some form of web-driven political marketing survey, but in restoring and encouraging broader participation in some of the internet's more inte
PREV.   NEXT  
|<   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   >>  



Top keywords:
democracy
 

people

 

internet

 

driven

 
groups
 
online
 

participation

 
interests
 

public

 

populist


consumers

 

direct

 
efforts
 

keyboard

 
impulsive
 
network
 

promise

 

government

 
development
 

decision


making

 

convince

 

marketing

 
political
 

encourage

 
clicking
 

enhanced

 

arguing

 

schemes

 

Anyone


survey

 

action

 
majority
 

ideals

 

broader

 

teledemocracy

 
protect
 
implement
 

suffer

 

rights


restoring

 

encouraging

 

culture

 

symptoms

 
consumer
 

effects

 
revivals
 

Although

 
buffer
 

increasingly