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n' has been traded in for 'retirement' as the new ultimate goal for which Westerners suspend their lives and their ethics. (People work for companies they hate, and then invest in corporations whose ethics they detest, in order to guarantee a good retirement). We see the artificial obstacles to appropriate energy policy, international relations, urban planning and affordable healthcare as what they are: artificial. Meanwhile, what we can accomplish presents itself on a much more realistic scale when we engage with it in the moment and on a local level. Yes, political structures do need to be changed. But we may have to let their replacements emerge from the myriad of new relationships that begin to spawn once people are acting and communicating in the present, and on a realistic scale, instead of talking about a fictional future. The underlying premise is still dependent on the notion of progress. Indeed, things must get better or there's no point to any of it. But our understanding of progress must be disengaged from the false goal of growth, or the even more dangerous ideal of salvation. Our understanding must be reconnected with the very basic measure of social justice: how many people are able to participate? Our marketing experts tell us that they are failing in their efforts to advertise to internet users and cultural progressives because this new and resistant psychographic simply wants to engage, authentically, in social experiences. This should sound like good news to anyone who authentically wants to extend our collective autonomy. This population is made up not of customers to whom you must sell, or even constituents to whom you must pander, but partners on whom you can rely and with whom you can act. Treat them as such, and you might be surprised by how much you get done together. 1 Karen Armstrong, A History of God, (London: Vintage, 1999) 2 First Monday, The High-Tech Gift Economy, Richard Barbrook., 1998, (http://www.firstmonday.dk/issues/issue3_12/barbrook/) 3 Douglas Rushkoff, Cyeria: Life in the Trenches of Hyperspace, (Flamingo, 1994) 4 Wired Magazine, Jul 1997 (see http://www.wired.com/wired/archive/5.07/longboom_pr.html) OPEN ACCESS LICENCE This is the full text of the Demos open access licence which encourages the circulation of our work under certain copyright conditions. You can read a summary of the licence conditions at http://www.demos.co.uk/aboutus/openaccess_p
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