a homogeneous social group, but may actually change
the city or village from a spot where ugliness has reigned supreme to
one where the dominating note is beauty--beauty of service as well as
beauty of street and garden and public building; and where drama and
music, pictures and literature, are the most cherished possessions of
the people. In a place which has been so transformed, the "eight hours
of leisure" that have so troubled our sociologists will present no
problem whatever; for the community chorus, the neighborhood
orchestra, the music and dramatic clubs, and the splendid libraries
and art galleries will assume most of the burden of providing a worthy
use of leisure.
[Sidenote: THE NECESSITY OF ADVERTISING]
Community "sings" (like everything else that is to achieve success in
this age) must be advertised, and to the leader usually falls the lot
of acting as advertising manager. It will be well to begin the
campaign a month or more before the first "sing" is to be held,
sending short articles to the local papers, in which is described the
success of similar enterprises in other places. Then a week or so
before the "sing," carefully worded announcements should be read in
churches, Sunday schools, lodge meetings, and high-school assemblies.
In connection with this general publicity, the leader will do well
also to talk personally with a large number of men and women in
various walks of life, asking these people not only to agree to be
present themselves, but urging them to talk about the project to other
friends and acquaintances, inviting them to come also. On the day of
the first "sing" it may be well to circulate attractively printed
handbills as a final reminder, these of course giving in unmistakable
language the time and place of the meeting and perhaps stating in bold
type that admission is entirely free and that no funds are to be
solicited. These various advertising activities will naturally
necessitate the expenditure of a small amount of money; but it is
usually possible to secure donations or at least reductions of price
in the case of printing, hall rental, _et cetera_, and the small
amount of actual cash that is needed can usually be raised among a
group of interested people without any difficulty. It is our belief
that the whole project is more likely to succeed if the leader himself
is serving without remuneration, for he will then be easily able to
refute any charge that he is urging the proje
|